April 26, 2023 | 2:05 p.m.
Ultra Right Beer, the drink launched by a conservative father following Bud Light’s partnership with transgender influencer Dylan Mulvaney, is expected to top $1 million in sales.
Despite only being in business for 12 days, Ultra Right has gained over 10,000 customers and sold 20,000 six-packs, with the company on track to top $1 million by the end of the month. reported Fox Business.
Founder Seth Weathers, who touts his beer as “100% Woke Free”, said the surge in business demonstrates a movement of conservatives abandoning brands they dislike and supporting those who share their values.
“It’s more than a beer company, it’s a movement of people speaking up and saying no,” he told Fox. “Were done. That’s our line in the sand.
The beer, which costs $19.99 a pack, rose to prominence following a backlash over Bud Light featuring Mulvaney in an ad, prompting critics to call for a boycott against Bud and its parent company, Anheuser-Busch.
Weathers, who describes himself as the CEO of an “uncensorable” Georgia-based conservative lifestyle brand, saw an opportunity to market his beer, launching it with an ad campaign specifically calling out Bud Light and Mulvaney.
The ad features the “conservative dad” smashing a can of Bud Light with a baseball bat. The video has been viewed over 46 million times.
Weathers called on his supporters to “hold the line” and not let the boycott against Bud Light and Anheuser-Busch die down like other protests against companies that embraced “woke values” in the past.
“This Big Corporate behavior will never stop until the Conservatives hold the line,” Weathers said. “We never followed up, but this is our chance. Never buy another Anheuser-Busch product again. Never. Period.
“Until we cause permanent economic harm to a woke society that treats us like garbage, they will never stop,” he added.
While Ultra Right sales appear to be on the rise, Bud Light sales fell 17% in dollar terms, with volume dropping 21% in the week ending April 15, according to data from NielsenIQ and Bump Williams Consulting. .
The Mulvaney campaign sparked a torrent of negative publicity for Anheuser-Busch, which announced on Friday and over the weekend that the marketing executives responsible for Mulvaney’s operations – Alissa Heinerscheid and Daniel Blake – were taking furlough.
It comes as Maybelline is the latest company to face backlash over its partnership with Mulvaney, who featured the cosmetics line in a recent TikTok post celebrating her 365th day of public identification as a woman.
Along with Bud Light and Maybelline, Mulvaney has partnered deals with Nike, Amazon Prime, KitchenAid, OkCupid and others.